About Us

Shenzhen AREED Technology Co., Ltd. (AREED), as a National Specialized and New "Little Giant" Enterprise and National High-tech Enterprise, in 2025, with its strong growth and innovation capabilities, was awarded the title of "Gazelle Enterprise" through rigorous evaluation by the Shenzhen Gazelle and Unicorn Enterprise Evaluation Committee.

Since its establishment, AREED has always focused on the field of industrial automation intelligent feeding devices, taking the integrated business philosophy of "overall solution design – core product delivery – full lifecycle after-sales service" as its core, and by building one of the first comprehensive independent intellectual property systems in the industry, has become a benchmark service provider in the global intelligent feeding field for manufacturing.

Moreover, it was successfully recognized as a "Provincial Manufacturing Single Champion Enterprise" in the Guangdong Province Manufacturing Single Champion Enterprise selection. This honor confirms the company's focused strength in deeply cultivating subdivided fields for a long time, marking that its technical level and market position in the field of industrial automation intelligent feeding devices have received provincial authoritative recognition, forming multiple hardcore endorsements with existing qualifications, demonstrating the company's leading position in the subdivided track of the industrial chain.

AREED's development path is an innovative path that resonates with "Intelligent Manufacturing in China".

In 2008, at the early stage of the transformation from "Made in China" to "Intelligent Manufacturing in China", a group of technical experts and industry elites deeply engaged in industrial automation accurately anticipated the trend, spent two years overcoming the challenge of data interconnection, and innovatively built the first industrial feeding-related database in China, laying a solid data foundation for intelligent feeding technology R&D.

In 2014, leveraging the industrial advantages of Shenzhen as the "capital of smart hardware", the company was officially registered. Within just one year, it transformed core technological achievements and launched the first intelligent feeder compatible with multiple brands of pick-and-place machines, quickly opening up the market and establishing a pioneering position in the industry.

In 2015, AREED took the lead globally in proposing the innovative concept of "FEEDER+", breaking through the traditional boundaries of SMT high-precision feeding technology and extending it to the non-standard automation field. Through data-sharing design, it removed barriers between different types of equipment, and, combined with customized solutions and remote interconnected services, enabled intelligent feeding technology to adapt deeply to diverse manufacturing scenarios.

Core technical advantages are the hardcore support for the company's "Specialized and Sophisticated" qualification, creating a technology matrix centered on "high-precision motion control, intelligent working-condition adaptation, and multi-equipment collaborative interconnection".

The self-developed intelligent feeders adopt a dual closed-loop control architecture of servo motor plus vision positioning, achieving positioning accuracy of ±0.02–±0.03 mm, and feeding speed 20% higher than the industry average, fully meeting the strict requirements of provincial manufacturing single champions for "production technology or processes reaching international and domestic leading levels".

With technical hard strength and deep cultivation accumulation, the company's market coverage continues to expand, customer cases highlight continuously, further consolidating the market foundation of the Single Champion.

Domestically, AREED has established three regional service centers in East China, South China and North China, and will further deploy three overseas marketing and service hubs in Southeast Asia, Europe and North America.

In customer projects, a customized feeding system for a special insertion machine developed for a world-leading consumer electronics company effectively solved the problem of low feeding efficiency for multi-specification components, increasing production line capacity by 35% and reducing defect rate by 50%. This solution has been included in the industry's typical case library for intelligent upgrades; for a leading automotive electronics company, AREED created an integrated feeding and film-applying solution, realizing fully automated operation from feeding to lamination and saving 60% of labor costs per production line.

Today, AREED's core product portfolio (die-cut roll feeders, pick-and-place machine feeders, film applicator feeders, special insertion machine feeders and non-standard customized feeders) has been widely deployed on automated production lines of globally renowned companies such as Apple, Huawei and Foxconn, with market share ranking among the industry leaders, confirming the core characteristic of the Single Champion "leading in subdivided market fields".

In the future, AREED Technology will be driven by the growth vitality of "Gazelle Enterprise", continue to deeply cultivate intelligent feeding technology research and development, expand applications in emerging fields such as new energy and automotive electronics, and strive to become a leader in the global industrial automation intelligent feeding field, contributing core strength to manufacturing industry chain strengthening and domestic substitution.